Felipe Oliveira Baptista unveiled his latest Lacoste Mens collection at New York Fashion Week and paid homage to the label's founder Rene Lacoste with the range.
The Fall/Winter 2015 collection featured logo-adorned sweaters that featured 'Rene did it first' quotes along with retro sportswear ensembles that were a throwback to the 60s and 70s. Resembling characters from Wes Anderson's The Royal Tenenbaums films, models paired track suits with oversized fur coats and sweat-resistant headband accessories.
This Lacoste Mens collection remixes traditional pieces in a youthful and fresh way and will appeal to retro sportswear fans. In addition to its updated athletic uniforms, the collection's other standouts are its impeccably tailored coats and its range of sophisticated and pinstripe-printed separates.
Heritage Sportswear Collections
The Latest Lacoste Mens Line Pays Homage to its Founder
Trend Themes
1. Youthful Remix - The Lacoste Mens collection takes traditional pieces and remixes them in a youthful and fresh way, creating an opportunity for disruptive innovation in the fashion industry.
2. Retro Sportswear - The collection's throwback to 60s and 70s sportswear presents an opportunity for disruptive innovation in the sportswear industry, where brands can create modern interpretations of retro styles.
3. Personalized Logos - The logo-adorned sweaters in the Lacoste Mens collection, featuring 'Rene did it first' quotes, highlight the trend of personalized logos, which can be applied to various industries such as fashion, sports teams, and lifestyle brands.
Industry Implications
1. Fashion - The Lacoste Mens collection's fusion of traditional and modern elements presents an opportunity for disruption in the fashion industry, where brands can create innovative designs that blend heritage with contemporary styles.
2. Sportswear - The retro sportswear trend showcased in the Lacoste Mens collection presents an opportunity for disruptive innovation in the sportswear industry, where brands can create new lines inspired by vintage designs.
3. Athletic Apparel - The updated athletic uniforms and sweat-resistant headband accessories in the Lacoste Mens collection highlight the trend of performance-enhancing athletic apparel, presenting an opportunity for disruption in the athletic apparel industry.