The Lacoste Live 2013 Spring/Summer collection reinvents the tennis shoe and presents a full range of footwear in playful patterns and colorways. Lacoste is known for its lineage attached to tennis. The brand began as an athletic label and branched out into everyday sportswear and casualwear for men and women. The Lacoste Live collection promotes the iconic crocodile label and its passion for athletic footwear.
The 2013 footwear collection boasts a wide variety of patterns and prints. Lacoste released a seasonal series of plimsolls, nautical-inspired sneakers and conservative penny loafer slip-ons. The series is sharp, sophisticated and offers a pair for everyone's personal taste. Highlights from the series include salt-washed turquoise and herringbone canvas sneakers and leather loafers.
The Lacoste Live 2013 Spring/Summer line-up is preppy and a tennis lover's dream footwear collection.
Sophisticated Tennis Footwear
The Lacoste Live 2013 Spring/Summer Collection is Conservative
Trend Themes
1. Innovative Tennis Footwear - The Lacoste Live 2013 Spring/Summer collection redefines tennis shoes with playful patterns and colors, presenting an opportunity for innovative design and functionality.
2. Athletic Footwear Fashion - The collection showcases the merging of athletic and fashion styles, opening up new possibilities for disruptive innovation in the footwear industry.
3. Personalized Shoe Collections - With a wide variety of styles and patterns, the Lacoste Live collection taps into the growing trend of personalized footwear, creating an opportunity to offer customized shoe options.
Industry Implications
1. Sports Apparel - The collection highlights the potential for innovation in the sports apparel industry, specifically in athletic footwear.
2. Fashion Retail - The merging of athletic and fashion styles creates opportunities for disruptive innovation in the fashion retail industry.
3. Online Customization Platforms - The trend towards personalized shoe collections presents an opportunity for online customization platforms to partner with brands like Lacoste Live to offer customized footwear options to customers.