The Lacoste Fall/Winter 2013 menswear collection embraces an aesthetic of modern utilitarianism. The legendary French sportswear label reaches new heights with designer Felipe Oliveira Baptista's reinvention of its classic brand aesthetic.
Baptista transforms Lacoste's signature brand of prepster flair into his take of an urban uniform. From contemporary camouflaged prints to futuristic color blocking combos, the designer's chic menswear pieces exude both elegance and edge.
The youthful Lacoste Fall/Winter 2013 menswear collection marries comfort with a couture sensibility that can be seen through a mix of sleek silhouettes, exaggerated proportions and subtle topographic prints. Moreover the sportswear label puts forth a clean and sophisticated collection enriched with complementary color tones.
Uniformed Athleticwear Runways
The Lacoste Fall/Winter 2013 Runway Shows Modern Utilitarianism
Trend Themes
1. Modern Utilitarianism - Opportunity for brands to incorporate functional design elements and minimalist aesthetics in their products to cater to the growing demand for utilitarian fashion.
2. Futuristic Color Blocking - Innovation potential for fashion brands to experiment with bold and contrasting color combinations, merging futuristic elements with contemporary designs.
3. Topographic Prints - Opportunity for designers to explore unique and eye-catching patterns inspired by topography in their creations, adding a distinctive touch to their collections.
Industry Implications
1. Fashion - Disruption opportunities for fashion brands to embrace modern utilitarianism, futuristic color blocking, and topographic prints in their designs, appealing to fashion-forward consumers.
2. Sportswear - Innovation potential for sportswear brands to incorporate functional yet stylish elements, such as modern utilitarianism and futuristic color blocking, into their collections, catering to the needs of athleisure enthusiasts.
3. Textile and Print Design - Opportunity for textile and print designers to experiment with topographic prints, offering unique and visually appealing patterns for various fashion and interior applications.