Labrum and adidas Originals are the latest duo to work together and this time, the two present a new iteration of the Samba sneaker model. It was first seen on September 16 during London Fashion Week, unveiled as a part of the Spring/Summer 2024 runway show by Labrum. The theme behind the low-profile silhouette honors the cultural themes of West Africa and celebrates those who have sought out new horizons.
Founder of Lacrum, Foday Dunbuya speaks to Highsnobiety, stating, "The shoe is emblematic of the SS24 Nomoli Odyssey collection which represents a belief that freedom of movement, thought and expression is possible within our own Odyssey. The shoe is reimagined and adorned with our Mende and Temne mask repeat print and features our latest Nomoli figurine. With the collection and the Adidas Samba we celebrate the interconnectedness of humanity."
West African-Inspired Collab Footwear
Labrum and adidas Join Forces on the Samba Sneaker
Trend Themes
1. West African Cultural Influence - The collaboration between Labrum and adidas Originals highlights the growing trend of incorporating West African cultural themes in fashion and footwear.
2. Low-profile Silhouettes - The new iteration of the Samba sneaker model reflects an emerging trend in the industry towards sleek and minimalistic shoe designs.
3. Celebrating Interconnectedness - Labrum's SS24 Nomoli Odyssey collection and the adidas Samba shoe celebrate the trend of embracing the interconnectedness of humanity through fashion.
Industry Implications
1. Fashion and Apparel - The collaboration between Labrum and adidas Originals in creating West African-inspired footwear demonstrates potential disruptive innovation opportunities in the fashion and apparel industry.
2. Footwear - The new iteration of the Samba sneaker model by Labrum and adidas Originals showcases disruptive innovation opportunities in the footwear industry through the incorporation of cultural themes and minimalistic designs.
3. Cultural Collaboration - The collaboration between Labrum and adidas Originals highlights the potential for disruptive innovation in industries that involve cultural collaborations and exploration.