I would fly to Peru to get to hit the Lab Nutrition 'Test Your Strength' billboard -- simple idea that was well executed and is now gaining global appreciation.
The billboard features a circle with a fist in the middle and once this circle is punched, there is a meter at the top of the billboard that tells you how hard your hit was. The brilliance of this commercial is that by the end, you can watch people hit the billboard as they test their strength. The Lab Nutrition Test Your Strength billboard hit hard and left an impression.
Punchable Billboards
Lab Nutrition 'Test Your Strength' Sign Lets you Hit Their Work
Trend Themes
1. Interactive Billboards - Incorporating interactive elements into billboards that engage consumers physically presents an opportunity for disruptive innovation in outdoor advertising.
2. Gamification of Advertising - Integrating elements of gaming, such as challenges and rewards, into advertising can create an engaging and memorable experience for consumers, presenting an opportunity for disruptive innovation in the advertising industry.
3. Physical Marketing Experiences - Incorporating physical experiences into marketing campaigns, such as the ability to physically interact with billboards, can create a unique and memorable experience for consumers and provide an opportunity for disruptive innovation in the marketing industry.
Industry Implications
1. Outdoor Advertising - The use of interactive and gamified billboards can create a more engaging and impactful outdoor advertising experience, presenting an opportunity for disruptive innovation in the outdoor advertising industry.
2. Sports/ Fitness Industry - The incorporation of physical challenges and tests into advertising, such as in Lab Nutrition's 'Test Your Strength' billboard, can provide a unique marketing opportunity for brands in the sports and fitness industry.
3. Event Marketing - Creating physical experiences that engage consumers and attendees at events, such as interactive billboards that incorporate elements of gamification, presents an opportunity for disruptive innovation in the event marketing industry.