The gendered nature of the toy market is under intense scrutiny by consumer parents who are looking for products like the Project Mc2 Ultimate Lab Kit to help switch up perceptions of what's suitable for either gender to be playing with. Designed to help girls get experimenting with a variety of different projects, the Project Mc2 Ultimate Lab Kit is focused on S.T.E.A.M.: Science-Technology-Engineering-Art-Math.
Enabling girls to perform over 15 different experiments, the kit comes complete with over 30 functional pieces and allows young scientists to partake when at home or on the road thanks to the included carrying case.
As the name of the product denotes, the Project Mc2 Ultimate Lab Kit is themed around the miniseries of the same name that empowers girls to get excited about science.
Girl-Specific Science Toys
The Project Mc2 Ultimate Lab Kit Empowers Young Females to Experiment
Trend Themes
1. Gender-neutral Toys - Opportunity for toy manufacturers to create more inclusive and gender-neutral toys that encourage both boys and girls to explore science.
2. S.T.E.A.M Education - Potential for educational institutions and edtech companies to focus on promoting Science, Technology, Engineering, Art, and Math (S.T.E.A.M) skills among young girls through interactive and engaging learning activities.
3. Girls in STEM - Rise in initiatives and organizations aiming to empower girls in science, technology, engineering, and math (STEM) fields, providing mentorship, resources, and support.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the demand for gender-neutral toys that promote scientific exploration among young girls, offering innovative and inclusive toy options.
2. Education - Opportunity for educational institutions, schools, and online platforms to develop and implement S.T.E.A.M-focused programs and curricula to inspire and encourage girls in pursuing STEM fields.
3. STEM Advocacy - Growth in organizations and initiatives dedicated to advocating for girls' participation in STEM fields, creating partnerships, and supporting initiatives that promote diversity and inclusivity in these industries.