Lacoste introduces its new L003 Neo sneaker model for the season and it is showcased by Global Ambassador Ella Mai in the new campaign. She is accompanied by hip-hop artist Midwxst as the two capture the dynamic design language of the shoe.
It builds upon the L003 legacy by merging the character of the runway with the versatility of the streets. The main inspiration behind the sneakers not only nods to the L003 heritage but also honors the radical movement of a tennis ball, as it bounces across lines. The shoes are made from a blend of neoprene and mesh across the upper and then secured with an intricate lace-fastening. Additional details include the perforated look around the silhouette which is slightly chunky.
Dynamic Neoprene Modern Sneakers
Lacoste Unveils its New L003 Neo Sneaker in Bright Colorways
Trend Themes
1. Neoprene-mesh Hybrid Sneakers - The incorporation of sustainable materials to make hybrid sneakers could be a disruptive innovation opportunity.
2. Sportswear-tennis Crossovers - The merging of runway designs with sports apparel could be a trend to follow for innovating sportswear.
3. Chunky Silhouette Sneakers - The resurgence of the chunky sneaker trend continues, with an opportunity to innovate designs and materials used.
Industry Implications
1. Fashion Industry - Fashion brands looking to incorporate sustainable materials and crossovers with athletic wear could find opportunities in the sneaker market.
2. Athletic Footwear Industry - The chunky sneaker trend and incorporation of sustainable materials could provide an opportunity for innovation in the athletic footwear industry.
3. Tennis Industry - Tennis brands could look to collaborate with fashion brands to create tennis-inspired footwear designs that exhibit crossovers with runway and streetwear fashion.