Tennis fashion is making a bold comeback for summer 2022 and Lacoste is ready with the launch of its L001 and L002 sneakers.
For summer 2022, Lacoste has brought back the classic court sneaker from its tennis archives and reimagines it for the present day. The new L002 sneaker is made from women and features a sleek silhouette, chunky outsoles, and a combination of leather, suede upper, and mesh details. On the other hand, the L001 sneak is unisex and features a pebbled leather body, as well as a more court-meets-lifestyle shape. The idea is that the L001 and L002 sneakers both bring together Lacoste’s long association with tennis culture, as well as the brand's more present-day identity, which has evolved to resonate with other communities.
Reimagined Tennis Court Sneakers
The New Lacoste L001 and L002 Sneakers are Available Now
Trend Themes
1. Tennis Fashion Comeback - As tennis fashion makes a bold comeback for summer 2022, there is an opportunity for innovative designs that pay homage to classic styles while incorporating modern elements.
2. Reimagined Athletic Sneakers - The new Lacoste L001 and L002 sneakers show that there is an opportunity for athletic brands to reimagine classic styles with new materials and features.
3. Genderless Sportswear - By offering unisex tennis sneakers like the L001, Lacoste and other sportswear companies can tap into a growing market for genderless and versatile fashion options.
Industry Implications
1. Athletic Footwear - The launch of the L001 and L002 sneakers shows that there is an opportunity for athletic footwear brands to create designs that pay tribute to classic styles while incorporating contemporary elements.
2. Sports Fashion - The resurgence of tennis fashion for summer 2022 creates an opportunity for companies in the sports fashion industry to reintroduce retro styles and designs that appeal to modern consumers.
3. Genderless Fashion - The release of unisex sneakers like the L001 highlights the growing demand for genderless and versatile fashion options in the fashion industry.