Kylie Minogue has officially launched her own Facebook application. Kylie Robotics lets Facebookers who have downloaded the app send "Kyliebots" to their friends. Fans can either send pre-made cartoon Kylies, or make their own.
The intention? Publicity I would assume.
Kylie Minogue has reinvented herself over the decades, keeping up with current fads in order to continue to appeal to the broadest demographic possible. As an ode to her ability to constantly reset herself, there are pre-existing Kyliebots "covering every era of Kylie's illustrious career including the very latest Kylie X!" her site explained.
Utilizing the web to boost her star power belongs to the best things the singer has done for her career.
"Due to regulations on Facebook, Kylie now has the maximum amount of friends on her official page so unfortunately she can't accept anymore," the official site explained. "However you can still be a member of her Facebook group where we have all the latest Kylie news, photos and videos."
The Aussie singer has been quick to embrace web 2.0 and is using a range of platforms to boost her image on the web, from the creation of her blog last month, to the application installed today.
Kylie Minogue Facebook App
Kylie Robotics Celebrate Evolution
Trend Themes
1. Social Media Marketing - A trend in leveraging social media platforms to boost celebrity image and engage with fans, as seen with Kylie Minogue's Facebook application.
2. Personalized Digital Content - A trend towards creating personalized digital content, demonstrated by Kylie Minogue's Kyliebots that allow fans to create their own cartoon versions of the singer.
3. Celebrity Utilization of Web 2.0 - A trend of celebrities embracing web 2.0 platforms and technologies to connect with fans, such as Kylie Minogue with her blog and Facebook application.
Industry Implications
1. Music and Entertainment - The music and entertainment industry can explore opportunities to engage with fans and enhance publicity through the development of interactive digital applications like Kylie Minogue's Facebook app.
2. Social Media Platforms - Social media platforms can capitalize on the trend of personalized digital content by providing tools for users to create their own customized avatars or digital representations.
3. Digital Marketing and Advertising - The digital marketing and advertising industry can leverage the trend of celebrities utilizing web 2.0 platforms by offering innovative marketing solutions and campaigns that integrate social media and personalized digital content.