Taking a creative approach to summer makeup looks,' beauty vlogger Nikita Dragun uses Kylie Jenner's Lip Kit to inspire a unique makeover.
Though the star's famous lip kits are known for staying matte without smudging, Dragun used them to create a makeup routine that essentially melts off of one's face during heat and humidity.
The beauty blogger took a unique approach to makeup and used Kyle Jenner's Lip Kit not only on her lips, but on her eyes and cheeks as well. She applied the darker shade as an eyeliner and dotted on the pale pink one as blush. The result is a fresh look that is perfect for hot summer days.
Lipstick-Inspired Makeovers
Nikita Dragun Uses Kylie Jenner's Lip Kit for More Than Just Her Lips
Trend Themes
1. Multifunctional Makeup - The trend of using makeup for various purposes beyond their original intent, such as using lip kits as eyeliners and blush.
2. Heat-resistant Makeup - The trend of developing makeup products that can withstand high temperatures and humidity without smudging or melting off the face.
3. Creative Makeup Looks - The trend of experimenting with unconventional makeup techniques to achieve unique and eye-catching looks.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the trend of multifunctional makeup by creating versatile products that can be used for different purposes, attracting a wider range of customers.
2. Beauty Influencer Marketing - The rise of creative makeup looks presents an opportunity for beauty influencer marketing, where companies can collaborate with influential beauty bloggers to create and promote unique and innovative makeup looks.
3. Cosmetic Packaging - The trend of heat-resistant makeup calls for the development of innovative cosmetic packaging that can preserve the integrity of the products in high-temperature environments, offering a competitive advantage to companies in the packaging industry.