Kylie Cosmetics, the beauty line founded by Kylie Jenner and owned by Coty, recently announced it has reformulated all its products to be both clean and vegan. The brand announced that no animal oils, parabens, or gluten will be in any of its products. The move taps into the "clean" beauty movement which has grown in recent years thanks to the influence of beauty bloggers.
"I’m so proud to relaunch Kylie Cosmetics with all new formulas that are ‘clean’ and vegan," said the 22-year-old in a press statement. "Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using ‘clean’ ingredients across the board, but to never sacrifice performance."
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Kylie Cosmetics Announces Its Products are Now Clean and Vegan
Trend Themes
1. Clean Beauty Movement - The clean beauty movement has been growing in recent years and is disrupting the traditional beauty industry, creating opportunities for new brands with vegan and organic ingredients.
2. Vegan Beauty Products - The demand for vegan beauty products is increasing, presenting opportunities for companies to innovate and develop new products with vegan alternatives to animal-derived ingredients.
3. Reformulating Products for Clean Beauty - More established companies like Kylie Cosmetics are reformulating their products to meet consumer demand for cleaner ingredients, creating opportunities to tap into the growing clean beauty market.
Industry Implications
1. Beauty Industry - The clean beauty movement is disrupting the traditional beauty industry, presenting opportunities for new brands to enter the market.
2. Vegan Product Industry - The increasing demand for vegan beauty products is disrupting the traditional use of animal-derived ingredients in the beauty industry, creating opportunities for vegan product manufacturers.
3. Innovative Product Development Industry - The trend towards clean, vegan beauty products is driving the need for innovative product development to create new alternative ingredients and formulations that meet consumer demands.