Parisian label Faith Connexion drew inspiration for its Fall/Winter 2018 line from Kurt Cobain's style.The official photo shoot and choice of models comply with this nostalgic music nuance and subtle references to noteworthy music icons are present throughout.
The glittery Kappa sweats are reminiscent of Ziggy Stardust. The combination of the white frilled blouse and the knee-length royalty-inspired leather trench eerily represent Prince, while the female sporting the golden glitter suit and militant headwear is almost identical to Madonna in 'American Life.'
In addition, the Millennial models bear a somewhat uncanny physical resemblance to rock stars like The Beatles, Rolling Stones and Axl Rose. Although Kurt Cobain's style is present in most designs as a playful grunge twist, the most obvious reference comes from a shot of a turned away shaggy-haired gentleman. He is wearing an open-chest velvet shirt and a studded belt. It definitely smells like teen spirit.
Grunge-Inspired Lookbooks
Faith Connexion's Fall/Winter 2018 Line Mimics Kurt Cobain's Style
Trend Themes
1. Nostalgic Fashion - Fashion brands drawing inspiration from iconic styles of the past to create new collections.
2. Celebrity Style References - Incorporating subtle references to noteworthy celebrities in fashion design, creating an air of familiarity with consumers.
3. Physical Resemblance Emulation - Choosing models that somewhat physically resemble iconic figures in the music industry.
Industry Implications
1. Fashion Industry - Opportunity to create collections inspired by iconic styles and personalities, generating interest and novelty with consumers.
2. Entertainment Industry - Opportunity to collaborate with fashion brands to incorporate clothing designs inspired by celebrities of the past.
3. Marketing Industry - Opportunity to develop campaigns that focus on the nostalgia that comes from reliving iconic fashion and celebrity styles from previous decades.