American athletic footwear brand K-Swiss and Amber Vittoria, an NYC illustrator who's work primarily focuses on the portrayal of real women, have joined forces to come up with an exclusive design in celebration of this year's International Women's Day on March 8th.
The artist-designed Classic 88 model is available through the K-Swiss website, and is dubbed 'This Space is For You.' As Vittoria explains, "Through the bright colors of ‘This Space is For You,’ this collaborative K-Swiss Classic pair celebrates the space women have made to express themselves both physically and emotionally. The woman in the piece also pushes to create even more space, representing the continued crusade for intersectional feminism and equality amongst genders."
Women's Day-Celebrating Sneakers
K-Swiss and Amber Vittoria Joined for an Exclusive New Design
Trend Themes
1. Artist Collaboration Sneakers - Opportunity for brands to collaborate with artists to create exclusive designs that resonate with specific customer segments.
2. Gender Equality Celebration - Growing trend of brands using products as a platform to celebrate and support gender equality movements such as International Women's Day.
3. Empowering Women Through Fashion - Increasing focus on using fashion and footwear as a means to empower and express women's voices and experiences.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear brands to partner with artists and illustrators to create unique and inclusive designs that resonate with consumers.
2. Fashion Retail - Fashion retailers can leverage collaborations with artists to create limited edition products that drive customer engagement and support social causes.
3. Gender Equality Campaigns - Opportunity for organizations focused on gender equality to collaborate with fashion brands to amplify their message and raise awareness through exclusive product offerings.