KrowdFit offers a new B2C wellness engagement platform that builds upon the brand's corporate rewards program, which saw over $2 million paid out to active members in the past four years. By bringing its technology to individual consumers, KrowdFit hopes to provide a motivating rewards system that encourages users to improve their health and wellness.
While many other rewards-based fitness programs specifically focus on weight loss, KrowdFit incentivizes users for completing daily wellness activities, which can include mindfulness, reaching their step goal, getting restful sleep, logging their food, or physical activity. As KrowdFit can connect to wearable devices like fitness trackers, users can simply pair the app with their device and then reap the rewards. For each activity that they log on the app, users become eligible to receive one of five cash giveaways.
Cash-Back Wellness Apps
KrowdFit Rewards Users Through Its Positive Incentive Program
Trend Themes
1. Rewards-based Wellness Apps - KrowdFit's positive incentive program demonstrates the potential for rewards-based wellness apps to motivate users to improve their health and wellness.
2. Expanding Corporate Benefits to Consumers - KrowdFit's expansion from a corporate rewards program to a B2C wellness engagement platform highlights the opportunity for businesses to offer wellness benefits to individual consumers.
3. Holistic Wellness Tracking - KrowdFit's focus on incentivizing various wellness activities, like mindfulness and sleep, points to the trend of holistic wellness tracking apps that encourage users to prioritize all aspects of their health.
Industry Implications
1. Health and Wellness - The health and wellness industry can partner with rewards-based apps like KrowdFit to provide motivation and incentives for individuals to prioritize their well-being.
2. Technology and Wearables - The technology and wearables industry can collaborate with rewards-based wellness apps to create seamless integration between devices and apps, providing users with a more convenient and connected experience.
3. Corporate Wellness Programs - Corporate wellness programs can adopt KrowdFit's positive incentive model to encourage employees to engage in healthy behaviors and improve overall well-being.