Kroger's Simple Truth The Beauty Crate collection is one of the latest offerings from the brand's in-house range that is focused on providing consumers with a way to take care of themselves using a series of free-from products. The product range includes clean beauty products that are all made with food-based ingredients including coconut, avocado, citrus, oatmeal and more. These ingredients are used to create butters, body oils, bath milks, balms, scrubs and more that encourage a bit of natural pampering from home.
The Kroger's Simple Truth The Beauty Crate collection is made with a free-from range of ingredients that are all achieved without phthalates, parabens, harsh chemicals, synthetic dyes and colors. The products will start hitting store shelves this week with a nationwide launch expected to take place in March.
In-House Clean Beauty Products
Kroger's Simple Truth The Beauty Crate Collection is Free-From
Trend Themes
1. Free-from Beauty Products - The growth of free-from beauty products made from natural ingredients has created an opportunity for companies to expand their product lines and cater to consumers looking for clean beauty options.
2. In-house Product Range - The rise of in-house product ranges in the beauty industry shows potential for companies to gain a competitive advantage by providing exclusive product options to consumers.
3. Food-based Ingredients - The use of food-based ingredients in beauty products creates innovative opportunities for companies to explore the intersection of food and beauty and appeals to consumers seeking natural, non-toxic products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry stands to benefit from the trend of free-from and in-house product ranges, particularly as consumers become more conscious of the ingredients in their products.
2. Retail - With Kroger's Simple Truth The Beauty Crate collection being an in-house range offered by a retail giant, there is an opportunity for other retailers to follow suit and develop their own exclusives product lines.
3. Food and Beverage - The use of food-based ingredients in beauty products creates an opportunity for the food and beverage industry to diversify their product offerings beyond edible goods.