Affordability will be top-of-mind for many consumers this holiday season, so the Kroger holiday shopping guide has been created by the grocer as a way to help shoppers enjoy festivities without breaking the bank.
The guide offer a zero-compromise way to feed groups up to 10 people for as little as $5 per person, which will come as welcome news to shoppers left reeling from the high cost of groceries this year. The guide covers all of the essentials that consumers will find in a traditional meal and offers insights into which products will yield the best value.
Senior Vice President and Chief Merchant and Marketing Officer Stuart Aitken commented on the Kroger holiday shopping guide saying, "We strive to keep prices low every day, and this Thanksgiving, we are helping our customers keep turkey at the center of the plate by not passing on rising turkey costs. Whether making a timeless family recipe or creating a gourmet spread for guests, we promise our customers fresh, high-quality ingredients to make their holiday meals easy, affordable and delicious."
Holiday Grocer Affordability Guides
The Kroger Holiday Shopping Guide Helps Shoppers Save Money
Trend Themes
1. Affordability-focused Shopping - Retailers can create affordability-focused shopping guides to help consumers save money during holidays.
2. Value Optimization - Retailers can provide insights into products that offer the best value to help consumers make informed purchasing decisions during holidays.
3. Cost-conscious Meal Planning - Grocers can provide cost-conscious meal planning solutions to help consumers enjoy festive meals without breaking the bank.
Industry Implications
1. Retail - Retailers can leverage affordability-focused shopping guides to offer value-added services that meet consumers' holiday shopping needs.
2. Grocery - Grocers can offer cost-conscious meal planning solutions to attract shoppers and gain market share during holidays.
3. Food and Beverage - Food and beverage companies can create affordable product offerings to appeal to cost-conscious consumers during holidays.