Krispy Kreme's Valentine's Day donuts were inspired by candies. It can be difficult for consumers to decide what to get their loved one on Valentine's Day, but the donut brand hopes to make the decision a little easier with branded sweet treats that relay special messages.
The heart-shaped donuts are limited-edition, and drew inspiration from 'Sweethearts' -- heart-shaped candies that arrive with different message on them. The donuts take on the same messages, including phrases like "Hug Me", "All Mine", "BFF" or "Happy". Consumers can choose between 12 different iterations, but those wanting to personalize their gifts, can do so with the 'Love Creations Kit' which lets individuals design their own donuts, with their own messages.
Heart-Shaped Donuts
Krispy Kreme's Valentine's Day Donuts Were Inspired by Heart Candies
Trend Themes
1. Limited-edition Special Occasion Products - Offering special products for limited periods of time based on holidays or other special occasions can be a disruptive innovation opportunity for businesses to increase revenue and build excitement among consumers.
2. Personalized Messaging - Providing consumers with the ability to personalize messages on products can be a disruptive innovation opportunity for businesses in industries that offer giftable products.
3. Inspiration From Existing Products - Drawing inspiration from popular existing products can be a disruptive innovation opportunity for businesses to capitalize on existing brand recognition and customer sentiment.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering limited-edition special occasion products with personalized messaging to increase revenue and build excitement among consumers.
2. Gifts and Novelties - Businesses in the gifts and novelties industry can offer personalized messaging on products to attract customers looking for unique and personalized gift options.
3. Candy and Confectionery - Drawing inspiration from popular candies and confectionery items can be a disruptive innovation opportunity for businesses in this industry to capitalize on existing brand recognition and customer sentiment.