The Kool-Aid Dipping Candy has been announced by Hilco in partnership with parent company Kraft Heinz to provide consumers with an alternative way to enjoy the flavor of the namesake drink crystals. The candy comes in two flavor options including Cherry and Blue Raspberry, which are both made with a powdered candy that can be enjoyed with the accompanying dextrose candy stick. The stick is also edible to make it suitable for eating after the powder has been finished.
The Kool-Aid Dipping Candy will be available at a price point of between $1.49 to $1.99, depending on the location, and can be located by consumers by visiting the brands website to find a retailer nearest to them.
Drink Crystal-Inspired Candies
Kool-Aid Dipping Candy Comes in Two Sweet Flavors
Trend Themes
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Industry Implications
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