The Kool-Aid Cotton Candy has been developed as a new treat from Hilco in collaboration with The Kraft Heinz Co. as a tasty option for avid fans of the namesake drink to try out.
The cotton candy is formulated with the quintessential county fair treat in mind, but with a distinct flavor that will call to mind Kool-Aid drink crystals. The product comes in two package size options to choose from including a four-ounce tub with both tropical punch and cherry flavors in the mix as well as the 1.5-ounce bag with the tropical punch flavor only.
The Kool-Aid Cotton Candy is priced at between $3.99 and $4.99 for the ahorentiond four-ounce tub, while the 1.5-ounce bag will retail for between $1.49 and $1.99.
Prepackaged Drink-Themed Cotton Candies
Kool-Aid Cotton Candy Comes in Two Package Sizes
Trend Themes
1. Flavor-inspired Treats - Opportunity for the development of similarly flavored treats inspired by popular beverages.
2. Alternative Candy Package Sizes - Opportunity for candy companies to expand their product line with different sizes and options for consumers.
3. Novelty Cotton Candy Flavors - Opportunity for cotton candy companies to produce unusual and unique flavor options.
Industry Implications
1. Confectionery Industry - Major players in the confectionery industry could create their own line of flavored cotton candies to attract niche markets.
2. Beverage Industry - Companies in the beverage industry could expand their product line by introducing complementary snacks or flavors.
3. Fair and Event Industry - Fair and event organizers could provide a greater variety of cotton candy flavors to attract visitors and create unique experiences.