KOLEX has recently announced the launch of its new print-on-demand and print-to-order services aimed at commemorating esports players and teams. This initiative is designed to enhance fan engagement and provide scalable revenue streams for esports organizations. The service allows teams to create limited edition cards that celebrate significant moments in their competitive history. These cards can be pre-ordered and fulfilled as physical cards after the pre-order window closes or distributed as digital-first cards with the option to be printed on demand. This approach helps teams manage inventory efficiently and reduce paper waste and excess duplicate cards.
The first set of print-on-demand cards will be showcased at Gamescom in Cologne, Germany, at the SK Gaming booth. This partnership with SK Gaming marks the beginning of KOLEX’s new service rollout. Since its inception in 2018, KOLEX has been providing hybrid collectibles for esports and pop-culture fans, collaborating with notable partners such as ESL FACEIT Group, DC Comics, and Tencent. The company’s technology platform connects digital and physical cards, ensuring that teams and KOLEX share the revenue generated from these collectibles.
Print-on-Demand Merch Services
KOLEX Offers Individual Collectible Pricing for Partners
Trend Themes
1. Esports Merchandise - The print-on-demand services specifically cater to the growing market of esports fans looking for unique and personalized merchandise.
2. Hybrid Collectibles - Hybrid collectible models that integrate both digital and physical aspects are becoming increasingly popular among pop-culture and gaming enthusiasts.
3. Sustainable Collectibles - Eco-conscious approaches to collectible production, which reduce paper waste and manage inventory efficiently, are gaining traction in the collectible industry.
Industry Implications
1. Esports - Esports teams and organizations are adopting innovative merchandise models to enhance fan engagement and revenue.
2. Printing Services - The print-on-demand sector is evolving to accommodate custom, low-volume printing requests from niche markets like esports.
3. Pop-culture Collectibles - Companies are capitalizing on the demand for limited edition, cross-media collectibles that appeal to both digital and physical collectors.