Accessible Italian Sneakers

The Koio Primo Sneaker is Made by Hand in the Marche Region in Italy

The Koio Primo Sneaker is a high-end Italian footwear option that delivers discerning consumers with a premium design that elevates the relaxed design into a style suitable for an array of activities.

Made by hand in the Marche region in Italy, the sneakers are crafted with vegetable-tanned vachetta leather along with a calf leather on the interior for a buttery finish. A durable outsole rounds the shoe off as being perfect for wear with a casual outfit or even to make formal attire appear more approachable by swapping dress shoes for a more laid-back style.

The Koio Primo Sneakers are hand-brushed and finished with specialty oils and waxes to ensure the utmost attention to durability and shine. The sneakers are priced at $368, which makes them a more accessible option versus other styles on the market.
Trend Themes
1. Handcrafted Sneakers - The trend of handcrafted sneakers provides an opportunity for brands to differentiate themselves and cater to consumers' desire for unique, artisanal products.
2. Premium Leather Footwear - The trend of premium leather footwear allows for the creation of high-end, luxury sneakers that appeal to consumers' desire for quality and style.
3. Casual-formal Hybrid - The trend of casual-formal hybrid shoes offers disruptive innovation opportunities for brands to create versatile footwear options that can be worn for both casual and formal occasions.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can capitalize on the trend of handcrafted sneakers and premium leather footwear by incorporating artisanal techniques and materials into their production processes.
2. Fashion Retail - The fashion retail industry can tap into the trend of handcrafted sneakers and casual-formal hybrid shoes by offering unique, high-quality footwear options that cater to the evolving fashion preferences of consumers.
3. Luxury Goods - The luxury goods industry can seize the opportunity presented by the trend of premium leather footwear to create exclusive, high-end sneaker collections that cater to affluent consumers seeking luxury in every aspect of their lives.

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