Knock-Activated Controllers (UPDATE)

Knocki Makes Any Surface Smart to Create Connected Spaces

Knocki is a connected device that has already vastly surpassed its modest Kickstarter goal of $35,000. Now more than ten times that amount and counting, it's clear consumers have bought into the idea of a connected home. Yet instead of clapping to turn on and off the lights, Knocki allows people to control smart devices through surface simply by -- you guessed it -- knocking.

Founded by Jake Boshernitzan and Ohad Nezer, Knocki takes on the form of a small digital disc that can attach to anything in order to turn said surfaces into smart tech themselves. From there, people can assign a number of knocks to a specific task. For instance, two to turn lights on and off, three to play music and four to watch a show on TV.
Trend Themes
1. Connected Surfaces - Knocki's knock-activated controllers turn any surface into a smart surface, implying an opportunity for creating new smart home and smart office solutions.
2. Gesture-based Interaction - Knocking on surfaces creates a new way to interact with smart devices, suggesting an opportunity for developing gesture-based control systems.
3. Minimalism - Knocki's simple disc-shaped design for control devices, signals an opportunity for simplistic design innovations in the smart home and IoT space.
Industry Implications
1. Smart Home Automation - The integration of Knocki's technology in smart homes indicates a potential use case in the Smart Home Automation market.
2. Internet of Things (iot) - Knocki's technology has disruptive potential for IoT devices, which could be used to create new solutions and expand device capabilities.
3. Consumer Electronics - Knocki's innovative approach could lead to a surge of consumer demand curves for electronics with impressive functionality and simple designs.

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