Rothy is a footwear brand that utilizes water bottle waste to create knitted plastic flats that are stylish, comfortable and eco-friendly. The shoes are specially designed to repurpose the plastic in a way that is wearable and friendly to the environment by converting the material into filament fibre that can then be woven together to create the exterior of a shoe.
The flats come in an array of styles and colors that are incredibly modern and fashionable. The material is fabricated using upcycled plastic collected from drinking containers. The manufacturing process is waste-free and takes six minutes to knit the thin plastic fibres into a pair of shoes. The footwear varies from rounded toe to sleeker pointed toe designs to suit a variety of tastes.
Knitted Plastic Footwear
The Technicolor Rothy Flats are Constructed Using Recycled Water Bottles
Trend Themes
1. Knitted Plastic Footwear - Opportunity for further innovation in using recycled materials to create stylish and eco-friendly footwear.
2. Upcycled Manufacturing Process - Disruptive innovation potential in waste-free manufacturing processes utilizing recycled plastic.
3. Fashionable Eco-friendly Products - Growth opportunity for creating modern and fashionable products with sustainable materials.
Industry Implications
1. Footwear Manufacturing - Potential for incorporating the use of recycled plastics in footwear manufacturing processes.
2. Sustainable Fashion - Opportunity for eco-friendly fashion brands to create stylish products from upcycled materials.
3. Recycling and Waste Management - Potential for innovative solutions in recycling and managing plastic waste for upcycled production.