The name of the K/LLER Collection perfectly sets the tone for this jewelry line. Bold and tough, it is made for individuals with a killer instinct (figuratively, of course, not literally). Yet what the name doesn't allude to is the feminine quality that is still present in each design. Although the K/LLER Collection is easily androgynous, there is a femininity that will reel women in instantly.
Founded by Katie deGuzman and Michael Miller, designers based in Brooklyn, New York, the K/LLER Collection revolves around found materials and objects that have been deconstructed and reconstructed to form striking, one-of-a-kind pieces. The K/LLER Collection is comprised of bracelets, necklaces, rings and earrings in various finishes including brass and silver.
Femininely Tough Jewelry
The K/LLER Collection is Made for Those with a Killer Instinct
Trend Themes
1. Bold Jewelry - Disruptive innovation opportunity: Designing bold jewelry that appeals to individuals with a killer instinct while still maintaining a feminine quality.
2. Androgynous Design - Disruptive innovation opportunity: Creating androgynous jewelry that can attract both male and female customers, merging traditional gender roles in the industry.
3. Deconstructed Jewelry - Disruptive innovation opportunity: Utilizing found materials and deconstructed objects to create unique and eye-catching jewelry pieces that stand out in the market.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Introducing bold and androgynous jewelry designs that cater to the increasing demand for unique fashion accessories.
2. Sustainable Design - Disruptive innovation opportunity: Incorporating the use of found materials and promoting sustainable practices in the jewelry industry to meet the growing consumer demand for eco-friendly products.
3. Artisanal Jewelry - Disruptive innovation opportunity: Showcasing deconstructed and reconstructed jewelry pieces as artisanal creations, emphasizing the craftsmanship and individuality of each design.