The four quarter-sized cowboys is an ad spot from Klarna that stars Maya Rudolph. The funny ad spot sees the comedian playing four different characters - each one is a quarter-sized version of a real cowboy.
In the ad, the four Rudolphs approach a stylish pair of boots on horseback. Eventually, the group announce that they'll purchase the boots as a team, with each quarter making an equal portion of the payment. The ad cleverly highlights Klarna's business ethos, which helps consumers shop by breaking down big purchases into smaller payments.
The celebrity-staring ad will air in the fourth quarter of the game, and serves as yet another example of brands that are dedicating their ad budget to the big game.
Payment-Divvying Cowboy Ads
Klarna's Four Quarter-Sized Cowboys are Played by Maya Rudolph
Trend Themes
1. Payment-partitioning Services - There is an opportunity for payment services to focus on breaking down purchases into more manageable and digestible payments.
2. Celebrity-endorsed Ads - By partnering with a well-known celebrity, brands can increase their reach and create more engaging advertising content.
3. Humorous Advertising - Humor is a way to make a brand memorable and has the potential to increase engagement and sales through a viral effect.
Industry Implications
1. Fintech Industry - Fintech companies can capitalize on the trend of payment-divvying services to offer consumers more financial flexibility and control.
2. Entertainment Industry - Opportunities for celebrities to endorse products is expanding with the growth of social media, creating new branding opportunities and revenue streams.
3. Marketing Industry - Humorous advertising can be a viable strategy for brands looking to connect with audiences and create a memorable impact in a crowded advertising landscape.