A more natural makeup look has starting becoming more popular, especially as social distancing guidelines make for more casual appearances and Kjaer Weis' latest launch perfectly fits into this trend, with an 'invisible touch' liquid foundation that arrives in 24 dynamic shades.
This product was designed to make one's skin reminiscent of beauty filters that are seen through social media apps, blurring the skin and creating a seamless, naturally flawless look. In addition to coverage, this foundation differs from the rest due to its highly effective serum formula, which is comprised of: hyaluronic acid, mimosa flower, chamomile water and the Kjaer Weis-exclusive dioscorea batatas. These ingredients work together to brighten, hydrate and illuminate the skin.
Serum-Packed Liquid Foundations
Kjaer Weis' Invisible Foundation Offers Coverage and Hydration
Trend Themes
1. Natural Makeup - Opportunity for developing more natural and skin-friendly makeup products that replicate the effect of beauty filters.
2. Hybrid Cosmetics - Creating makeup products that combine coverage with skincare benefits, such as serums and hydration.
3. Dynamic Shade Range - Offering a diverse range of shades to cater to different skin tones and promote inclusivity in the beauty industry.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty brands to innovate and create makeup products that align with the trend towards natural-looking and skin-friendly makeup.
2. Skincare - Opportunity for skincare brands to expand into the hybrid cosmetics market by creating products that provide both coverage and skincare benefits.
3. Technology - Opportunity for technology companies to innovate and develop beauty filters that can be applied in real life through makeup products.