The Tim Hortons Kit-Kat beverages have been unveiled by the QSR brand for Fall 2019 as a new range of drink options for consumers who are seeking out a sweet treat with a familiar flavor profile.
The drinks are each formulated to create the flavor experience of the namesake candy bar and come topped with crumbled Kit-Kat to further enhance the indulgent profile of the beverages. The drinks will come in three varieties including Iced Capp, Latte and Hot Chocolate, which makes them applicable for consumers of all age ranges who are looking for a caffeinated or decaf option to enjoy.
The Tim Hortons Kit-Kat beverages boast a premium flavor profile and also helps to make cold drink varieties applicable for consumers as chilly weather moves in across North America.
Blended Candy Bar Beverages
The New Tim Hortons Kit-Kat Beverages Come in Three Options
Trend Themes
1. Blended Candy Flavored Beverages - Exploit the growing consumer obsession with candy-flavored beverages by creating limited-time promotional drinks with unique candy flavors and textures.
2. Premium Cold Weather Drinks - Create premium drink options that are specifically designed for colder weather, with indulgent tastes, textures, and warm ingredients like cinnamon, ginger, and nutmeg that can achieve premium pricing.
3. Iced and Hot Deconstructed Candy Bars - Develop deconstructed candy bar drinks that highlight the individual ingredients and crumble them on top of the beverages, allowing customers to visually and orally deconstruct their favorite chocolate bars.
Industry Implications
1. Fast Food - Fast food chains can upgrade their traditional drink offerings, targeting younger consumers who enjoy unique flavors and limited-time promotions.
2. Beverage - Beverage companies can innovate in the candy-flavored drink space, offering unique flavor combinations and textures that can create a loyal customer base.
3. Hospitality - Hospitality businesses can tap into the growing trend of premium coffee and hot chocolate beverages, using high-quality ingredients and unique flavor profiles to charge higher prices while delivering a better product.