The Chuck Taylor All Star 70s from Converse functioned as the silhouette for the new KITH sneakers that were made in collaboration with Coca-Cola.
In order to keep the soda giant's branding at the focus of the design, the uppers of the sneakers are left a stark hue of white. The laces and the soles match the uppers as well, making for a minimalist look that's highly wearable. On the sides of the uppers, Coca-Cola's name is included in large embroidered letters, which make use of the font that's become iconic to the brand. On the soles, red box logos contain KITH and Converse's names, making the collaborative effort clear.
Although the Coca-Cola KITH sneakers haven't been released quite yet, images of them have been shared by Instagram sneaker blog @s.sam.group.
Minimalist Soda-Branded Sneakers
These New KITH Sneakers Were Made in Collaboration with Coca-Cola
Trend Themes
1. Collaborative Brand Sneakers - There is a trend of creating sneakers in collaboration between brands which can utilize the iconic features of the brands.
2. Minimalist Design Sneakers - Sneakers with simple, minimalist designs are becoming more popular, which leaves room for subtle but meaningful branding.
3. Branded Apparel - Brands like Coca-Cola can apply their iconic look onto other apparel items to diversify their product line and reach new audiences.
Industry Implications
1. Fashion and Apparel - By exploring new collaborations, the fashion industry can continue to create unique and exciting products to attract consumers who are interested in the retail experience.
2. Beverage Industry - Beverage brands like Coca-Cola can expand their reach and appeal by creating branded apparel items that allow consumers to engage more deeply with their brand.
3. Marketing and Advertising - There is an opportunity for marketing and advertising professionals to leverage the power of brand collaborations to create compelling, attention-grabbing content for their campaigns.