KITH and Salomon work in collaboration once again and this time, the duo launch a new vibrant capsule full of the iconic XT-6 and XT-4 sneaker models. The shoes in the roster are all wrapped in GORE-TEX materials for a weatherized look during this winter season. It comes in three colorway palettes kicking off with a rich blue iteration, a more muted brown option, or a bright purple colorway palette.
The brown has a beige base foundation and is detailed with hues of darker and light brown, contrasted by white accents along the lateral side of the shoe and in the form of its branding by the lateral heel. The blue and purple iterations follow the same design language and white contrasting detail.
Colorful Collaborative Technical Sneakers
KITH and Salomon Join Forces on a Set of New XT-6 Shoes
Trend Themes
1. Collaborative Sneaker Collections - There is an opportunity for brands and designers to collaborate and release technical sneakers that feature weatherized materials and vibrant colorways.
2. GORE-TEX Sneakers - Incorporating GORE-TEX materials into sneaker designs presents opportunities for companies to create weather-resistant footwear that can appeal to outdoor enthusiasts and those who want stylish yet functional shoes.
3. Colorful Footwear - The use of bold and bright colors in sneaker design is a trend that continues to gain popularity, offering opportunities for designers to experiment with color combinations that are attention-grabbing and unique.
Industry Implications
1. Fashion Industry - Collaborations between fashion brands and sneaker companies can be profitable and unique, offering opportunities for both parties to tap into each other's audiences and create new and exciting products.
2. Athletic Footwear Industry - Using technical materials such as GORE-TEX in the production of athletic footwear presents opportunities for companies to create weather-resistant sneakers that cater to athletes who demand both performance and style.
3. Outdoor Industry - Creating weather-resistant sneakers that appeal to outdoor enthusiasts is an area where companies can innovate and cater to a niche market with specific needs and preferences.