To celebrate its founders love for the 'E30,' Kith and BMW joined forces for the release of a collaborative apparel line that features bold co-branded styles that appeal to both car and streetwear enthusiasts.
The collection spotlights a range of crewnecks, hoodies, cardigans, racing jackets, accessories, and more—with all of the pieces well-suited to the breezy fall weather ahead. The dual-branding appears in small, minimal logos in some styles, whereas in others, it's made to be the focal point—boasting bold renditions of the blue and white BMW logo with accents of bright red for contrast.
The collection is expected to launch on October 23rd, 2020, and will be available from the Kith web store, as well as its in-store locations.
Auto-Branded Streetwear Collections
Kith and BMW Joined for an Apparel Line That Honors the 'E30'
Trend Themes
1. Collaborative Streetwear Collections - Businesses can capitalize on the rising trend of combining fashion with established brands to create unique collections that appeal to a wider demographic.
2. Dual-branded Merchandise - Companies should consider partnering with established brands to create dual-branded merchandise in order to tap into multiple markets and demographics.
3. Nostalgic Designs and Styles - Entrepreneurs can take advantage of the current trend for nostalgic designs and styles, which offer a sense of comfort and familiarity to consumers.
Industry Implications
1. Fashion - Fashion companies can collaborate with other industries, such as automobile manufacturers, to expand their reach and gain new customers.
2. Automotive - Automotive brands can use collaborations with fashion companies to create merchandise that appeals to a wider demographic and helps to increase brand recognition.
3. Marketing and Advertising - Marketing and advertising companies can use the trend of collaborative merchandise to create innovative campaigns and media opportunities for both brands involved.