The 'COOKING CHALLENGE!' video from Calfreezy on YouTube opens with a Q&A session with silly questions like "On a scale of 1-Nandos, how high do pineapples fly?" and ends up initiating a kitchen challenge between three young men.
After one viewer asks Calfreezy who among his roommates is the worst cook, he decides to stage a "cook-off." The challenges include preparing the perfect golden brown piece of bread in a toaster, as well as charring toast with a torch, which are judged with commentary, scoring systems and taste tests.
Rather than putting the focus on preparing an elaborate epic meal from scratch, this teen cooking challenge spotlights one of the first steps to "adulting"—properly learning to prepare the perfect toast at home.
Toast Cook-Off Tests
This Kitchen Challenge on YouTube is a Test to Make the Perfect Toast
Trend Themes
1. Teen Cooking Challenges - Opportunity to create more cooking challenges geared towards teens and young adults focusing on simple tasks that can be part of the learning process such as preparing toast, boiling eggs, etc.
2. Home Cooking Education - Opportunity for educational programs to teach children and young adults basic cooking skills such as how to make toast, eggs, and other simple dishes they can make at home.
3. Online Cooking Competitions - Online cooking competitions could be very popular especially with young adults and teens who want to showcase their cooking skills, and simple challenges like preparing toast would be a great way to start.
Industry Implications
1. Food and Beverage - Restaurants, cafes and culinary schools could join the movement and create learning opportunities to teach customers, students or clients how to prepare simple dishes such as toast.
2. Social Media - Social media platforms can create and host events showcasing cooking challenges like how to properly prepare toast with commentary and scoring system.
3. Digital Content Creators - Opportunity for content creators to produce educational videos, challenges and competitions, or even live tutorials focusing on basic cooking steps such as preparing toast, and other simple dishes for their audience.