Located in Paraguay, the Kit Kat bench is an ingenious promotion that rewarded individual passersby with a free chocolate bar when the machine sensed they had taken a sufficient "break." The stunt featured the machine located in busy public squares and dispensed a free Kit Kat bar when the sensors registered an individual sitting on the Kit Kat bench for at least 60-second.
The playful campaign bench resembled the texture and appearance of a Kit Kat bar.
The automated Kit Kat bench was a project of agency Nasta, who dubbed the specially designed vending machine the "Break Machine." In a similar publicity stunt, JetBlue recently gave away free flights and baseball tickets to anyone in New York brave enough to steal one of their peelable bus stop ads.
Candy-Dispensing Public Benches
The Kit Kat Bench Rewarded Those Who Rested for 60-seconds
Trend Themes
1. Candy-dispensing Public Benches - Disruptive Innovation Opportunity: Integrating vending machines into public benches to provide instant rewards and incentives for individuals.
2. Interactive Promotional Campaigns - Disruptive Innovation Opportunity: Creating engaging and interactive experiences that reward consumers for their participation.
3. Sensor-enabled Marketing - Disruptive Innovation Opportunity: Utilizing sensors to detect consumer behavior and trigger personalized promotions or rewards.
Industry Implications
1. Outdoor Advertising - Disruptive Innovation Opportunity: Incorporating interactive and experiential elements into traditional outdoor advertising to capture consumers' attention.
2. Confectionery - Disruptive Innovation Opportunity: Introducing smart vending machines and interactive packaging solutions to enhance the consumer experience in the confectionery industry.
3. Marketing and Advertising - Disruptive Innovation Opportunity: Leveraging technology and gamification to create memorable and impactful marketing campaigns for brands.