In an effort to keep pace with changing consumer behaviors, Moe’s Southwest Grill has announced that it will become the first Mexican fast casual chain to open a kiosk-only location.
The decision to open the kiosk-only location followed a recent survey, which found that "32 percent of millennials are pre-ordering meals with their mobile devices." To cater to the digital-first generations, Moe's will be opening up two kiosk-only locations near both the University of Pittsburgh and the University of Virginia campuses. Both locations will be outfitted with four self-order kiosks that will accept cash and Apply Pay. The Pittsburgh location will also accept university CC.
With the Pittsburg restaurant able to seat 15 and the Charlottesville restaurant able to host up to 40, Moe's is hoping consumers will dine-in and take meals to go from these self-service restaurants.
Self-Service Kiosk Restaurants
Moe’s Southwest Grill is Opening a Digital Kiosk-Only Location
Trend Themes
1. Kiosk-only Restaurants - Restaurants are opening kiosk-only locations to cater to the increasing number of consumers who prefer to order and pay for meals digitally.
2. Mobile Pre-ordering - As more consumers use their mobile devices to pre-order meals, restaurants are adapting by implementing mobile-friendly ordering systems.
3. Self-order Kiosks - Restaurants are replacing traditional ordering systems with self-order kiosks as a way to streamline the ordering process and appeal to tech-savvy customers.
Industry Implications
1. Fast Casual Restaurants - Fast casual restaurants are exploring the use of self-service kiosks and digital ordering systems to improve the customer experience and increase efficiency.
2. University Dining - Universities are implementing self-service restaurants with digital ordering and payment systems to appeal to students who prefer to order and pay for meals electronically.
3. Retail Technology - The development and implementation of self-service kiosks and mobile-friendly ordering systems in restaurants is driving innovation in the retail technology industry.