The 2018 Kindle Paperwhite eReader has been announced as a new device that is sure to come as welcome news to avid readers who are seeking out a mobile way to carry all their favorite books with them wherever they go.
The eReader has been updated from the brand's original 2015 model to boast a waterproof design that is perfect for use by the pool, an ultra-thin design aesthetic and up to 32GB of internal storage for books. The unit comes with six months of free access to Kindle Unlimited, which will allow readers to consume as much content as they desire to address the increased popularity of streaming services.
The 2018 Kindle Paperwhite eReader will retail at a cost of $130.
Crisply Illuminated Waterproof eReaders
The 2018 Kindle Paperwhite Boasts a Highly Portable Design
Trend Themes
1. Waterproof Ereaders - Opportunity for companies to develop innovative waterproof eReaders for avid readers who enjoy reading in pool or beachside.
2. Ultra-thin Ereaders - Opportunity for companies to develop an even thinner and more portable eReaders for readers who prefer ultra-portable devices.
3. Subscription Ereaders - Opportunity to offer a subscription model for eReaders to address the increased popularity of streaming services.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can capitalize on the trend by innovating and developing waterproof, ultra-thin, and subscription eReaders.
2. Subscription-based Services - Subscription-based service companies can expand their business to offer eReaders with a subscription model to further address the increased popularity of streaming services.
3. Publishing - Publishing companies can develop innovative waterproof paper readers in response to consumers' interest in reading near water.