Earlier this week, Kim Kardashian decided it would be a good idea to prematurely tweet her fresh and unairbrushed pictures from a recent photoshoot. Photographer Nick Saglimbeni didn’t even get a chance to retouch the photos before KK had them unleashed on the Twittersphere.
Kim Kardashian must have been trying to regain some follower love after last year’s photo faux pas by Mark Ecko’s Complex Magazine (see photo #3). In my opinion, Kim Kardashian’s publicity stunt will probably work, because if these are in fact unairbrushed photos, she’s looking darn good.
Self-Leaked Celebtography
Kim Kardashian Unairbrushed Pictures Shared on Twitter
Trend Themes
1. Authenticity in Social Media - The trend of celebrities sharing unairbrushed photos on social media platforms is disrupting the traditional expectations of perfection and promoting authenticity.
2. Vulnerability as a Marketing Strategy - Celebrities like Kim Kardashian leveraging their unedited images as a marketing tactic is creating a trend where vulnerability is seen as a strategic move to generate follower engagement and increase brand loyalty.
3. Shift in Beauty Standards - The sharing of unretouched celebrity photos challenges the conventional beauty standards and contributes to a growing trend of embracing natural appearances.
Industry Implications
1. Social Media Platforms - Social media platforms can capitalize on the trend of authenticity by providing features and tools that encourage users to share unfiltered content and promote real-life experiences.
2. Digital Marketing and Advertising - Digital marketing agencies and advertisers can leverage the vulnerability marketing strategy to humanize brands and connect with target audiences on a deeper and more personal level.
3. Beauty and Fashion Industry - The shift in beauty standards driven by unairbrushed celebrity photos presents opportunities for the beauty and fashion industry to diversify representation, promote body positivity, and market products catering to natural appearances.