Aired for the first time at the 2011 Superbowl, this seductive Kim Kardashian Sketchers commercial will convert you to the shoe. With the tag line of "Kim's Break-Up to Shape Up," this athletic TV advertisement shows the bombshell ditching her personal trainer for a pair of kicks that apparently improve her gym workout.
The celebrity ends what looks like a secret affair with her trainer in the commercial, ditching him for a pair of Shape-ups. The implied scandal makes the message behind the Kim Kardashian Sketchers commercial all the more powerful.
Sultry Sneaker Ads
The Kim Kardashian Sketchers Commercial Will Make You Sweat
Trend Themes
1. Celebrity-endorsed Ads - Opportunity for companies to leverage the influence of celebrities to promote their products in a unique way
2. Seductive Advertising - Opportunity for businesses to use sensual or suggestive imagery to market their products in a provocative manner
3. Fitness Footwear - Opportunity for shoe companies to market their products specifically as being improved for athletic performance
Industry Implications
1. Advertising - Opportunity for advertising agencies to create new and provocative campaign strategies for their clients
2. Celebrity Endorsements - Opportunity for companies to partner with famous individuals to promote their products through impactful and memorable ads
3. Footwear - Opportunity for shoe companies to create cutting-edge products that cater to fitness enthusiasts and athletes