Kim Kardashian made some buzz this week when she announced that she views her performance in ‘Dancing with the Stars’ as an exercise plan. Specifically, she’ll be using her participation as a way to shape up and slim down.
In an interview with New York Daily News, Kim Kardashian explained that dancing on reality tv is different that being in a gym. She explained, "You really start to lose weight when the show starts."
Even more interesting, this wasn’t just a one-off comment. In an OK Magazine interview, Kim Kardashian noted, "I really want to be toned. Every girl has her insecurities, whether she is skinny or not. You want to look good when you’re on vacation in a swimsuit."
There you go. So next time you want to get into shape, just land a role in a reality tv show…
Reality TV as Exercise
Kim Kardashian 'Dancing With Stars' to Slim Down
Trend Themes
1. Reality TV Fitness - The trend of using reality TV shows as a form of exercise plan presents an opportunity for fitness entrepreneurs to create workout programs specifically tailored to TV show formats.
2. Celebrity-inspired Workouts - The trend of celebrities using reality TV shows to slim down opens up a market for fitness industry professionals to develop workout routines that emulate the dance and fitness routines seen on these shows.
3. Personalized Vacation Fitness - The trend of wanting to look good on vacation in a swimsuit provides an opportunity for travel and fitness industries to collaborate and design personalized fitness programs aimed at preparing individuals for their upcoming vacations.
Industry Implications
1. Fitness - The fitness industry can capitalize on the trend by creating reality TV-inspired workout routines and fitness programs that cater to individuals who enjoy watching and participating in reality TV shows.
2. Entertainment - The entertainment industry can explore the disruptive innovation opportunity of creating reality TV shows that focus specifically on fitness, health, and weight loss programs, attracting a dedicated audience interested in these topics.
3. Travel - The travel industry can tap into the trend by collaborating with fitness experts to offer vacation packages that include personalized fitness programs, ensuring individuals feel confident and ready for their trips.