Comvert is a store founded by skateboarders that specializes in clothes, skateboards, and accessories under the brand name Bastard. When they needed a flagship store, they took an old movie theater in Milan and hired Studiometrico to convert the huge space into a huge skate park.
The Comvert skate bowl is suspended in the middle of the office/retail space and is in use constantly.
Implications - The main entrance of the cinema is now the main entrance of the skater store. The creators made the store not only to sell items, but to meet people who are just like them. The cashier desks and fitting rooms have been made from left over wood panels for an eco-friendly touch.
Offices for Skaters
Old Movie Theatre Converted to Giant Bowl Workspace for Comvert
Trend Themes
1. Skate Park Workspaces - The trend of converting large spaces into skate parks for work and retail purposes is disrupting traditional office and retail design, offering a unique and engaging experience for customers and employees alike.
2. Skateboarding Culture Retail - The rise of skateboard-inspired retail stores like Comvert is creating a niche market that caters to skateboarding enthusiasts, providing a specialized shopping experience and fostering a sense of community.
3. Eco-friendly Store Design - The use of sustainable materials, repurposed elements, and environmentally conscious design choices in the conversion of spaces like the Comvert store presents innovative opportunities for businesses to create eco-friendly retail environments.
Industry Implications
1. Retail - The retail industry can explore the concept of incorporating skateboarding culture and creative store designs to attract new customers and differentiate themselves from competitors.
2. Architecture/interior Design - Architects and interior designers can tap into the trend of designing skate park workspaces, offering their expertise in transforming large spaces into unique and interactive environments.
3. Sports Equipment and Apparel - Companies in the sports equipment and apparel industry can leverage skateboarding culture retail to create specialized retail spaces that enhance the customer experience and foster brand loyalty.