Designer Kiko Kostadinov presented another range of workwear for the Spring/Summer 2019 season. The collection debuted through a show with the inspiration of 'The Happy End of Franz Kafla's Amerika.' This is an installation piece created by a German artist by the name of Martin Kippenberger -- it is an imagination of a fictional utopia of universal employment. The collection itself takes on the concept of relaxed silhouettes that are work-appropriate—this includes blazers and loose-fitting plaid suits.
Additionally, there are pieces that give off a utilitarian vibe, including bright orange high-vis items, relaxed trousers, tunic tops and robust dark-toned suits. It also showcases Kiko Kostadinov's collaboration project with footwear label ASICS, showing its purple and green sneakers.
Relaxed Spring Workwear
Kiko Kostadinov Showcased an Artful Collection for SS19
Trend Themes
1. Relaxed Silhouettes - There is an opportunity for brands to innovate by creating workwear with relaxed silhouettes that are both comfortable and professional.
2. Utilitarian Vibes - Brands can explore the creation of utilitarian workwear that incorporates highly visible colors and functional features.
3. Collaboration Projects - Collaborations between fashion brands and footwear labels like Kiko Kostadinov's partnership with ASICS provide an avenue for disruptive innovation in workwear.
Industry Implications
1. Fashion - Fashion brands can tap into the trend of relaxed spring workwear by creating collections that prioritize comfort and versatility.
2. Workwear - The workwear industry can embrace the trend of utilitarian vibes and create functional yet stylish clothing for professionals in various fields.
3. Footwear - Footwear labels can explore collaboration opportunities with fashion brands to create innovative and fashion-forward work shoes that complement relaxed workwear trends.