KidSuper joins forces with Suicoke to unveil a new capsule of dynamic footwear silhouettes together. The duo highlight two familiar silhouettes true to Suicoke -- the Moto Sandal and the Pepper shoe. Each one is detailed with dramatic and colorful updates.
The shoes are detailed with pink and peach colors and the upper is further accented with thick and colorful laces, reminiscent of the look of 90s skate sneakers. The shoes are detailed with special straps that allow the laces to tighten, but act more of a functional statement. The shoes have launched and are now available online to shop on both the Kid Super online store and the Suicoke website, just in time for the colder seasons.
Dramatic Colorfully Laced Footwear
KidSuper Works with Suicoke on a New Collaborative Series
Trend Themes
1. Colorful Footwear - There is an opportunity for more collaborations between brands to bring a burst of color to footwear, disrupting the traditional neutral color scheme.
2. 90s-inspired Design - Brands can tap into nostalgia and incorporate design elements from the 90s into their products, creating a new wave of retro-inspired items.
3. Functional Fashion - Incorporating functional features into fashion products can be a disruptive innovation opportunity, offering consumers both style and practicality.
Industry Implications
1. Footwear - The footwear industry can add value to their products by incorporating bright colors and functional features that make their products stand out from competitors.
2. Fashion - The fashion industry can find inspiration in the 90s aesthetic and create new lines of clothing and accessories that appeal to consumers looking for retro-inspired designs.
3. Collaborative Brand Partnerships - The partnership between KidSuper and Suicoke can serve as inspiration for other brands to collaborate and combine their design elements to create unique and eye-catching products.