Celebrity couple Kanye West and Kim Kardashian created the Kids Supply company -- first released in December of last year, the brand has dropped a new Spring line.
Kim Kardashian announced the new line on Twitter, along with pictures of the new pieces. The line includes the couple's classic streetwear styles with plenty of over-sized clothing. Other pieces include an array of sweatsuits, beanies, t-shirts, faux-fur jackets and bomber jackets. The line has an earthy color scheme, offering pieces in pink, green, red and brown.
This new children's clothing line by Kim and Kayne's Kids Supply company is available online now for a limited time. With the tendency to sell out quickly, each piece is only offered while quantities last.
Celebrity-Made Kids Clothes
Kanye and Kim's Kids Supply Dropped It's Second Clothing Line
Trend Themes
1. Celebrity-made Children's Clothing - Opportunities for other celebrities to create their own children's clothing line.
2. Limited Edition Children's Clothing - Brands can create hype by offering limited edition lines for children's clothing.
3. Streetwear for Kids - Exploration of streetwear for kids opens up a new market for children's clothing.
Industry Implications
1. Fashion - There is room for innovation in the children's fashion industry with celebrity-founded clothing brands.
2. E-commerce - Online shopping for unique and limited edition children's clothing can be explored further in the e-commerce industry.
3. Celebrity Branding - Capitalizing on celebrity branding for children's clothing could potentially disrupt the traditional market.