Italian clothing brand Dsquared2 launched its latest collection of kids sportswear -- mixing casual designs with the latest streetwear styles.
The new line offers classic athletic clothing with a grunge twist, such as leggings, shorts, t-shirts, jackets, whitewashed jeans, sweaters and boldly printed caps. With fun animal prints, bright colors and oversized silhouettes, the new line was created to spice up any summer wardrobe. The brand created each product with local Italian materials and classic Italian hand-stitching, ensuring comfort and durability.
Dsquared2's fresh twist on traditional summer clothing was captured in a high-fashion lookbook and style video, showing off the brand new sportswear options that are lightweight and airy for the warm weather.
Grunge-Style Kids Sportswear
Dsquared2's New Line of Casual Clothes Mix Grunge with Streetwear
Trend Themes
1. Grunge-streetwear Fashion - Opportunity for fashion companies to introduce grunge elements into their street-inspired clothing lines aimed at younger demographics.
2. Fun Animal Prints - Opportunity for designers to incorporate playful animal prints into their casual clothing lines, following the success of Dsquared2's kids sportswear collection.
3. High-fashion Lookbooks for Kidswear - Opportunity for children's clothing brands to create sophisticated and trendy lookbooks to showcase their latest collections and appeal to style-conscious parents.
Industry Implications
1. Children's Clothing Manufacturing - Chance for manufacturers to produce whimsical and eye-catching kids sportswear that incorporates popular streetwear styles.
2. Fashion Design - Chance for designers to experiment with mixing classic sports styles with edgy grunge aesthetics in their casual clothing designs for younger demographics.
3. Retail and E-commerce - Chance for retailers to introduce new clothing lines that appeal to style-conscious parents and their children, both in brick-and-mortar stores and online marketplaces.