Japanese designer Hiroaki Suiyasu plays a strong role in designing KIDILL's latest Spring/Summer 2019 collection. The design elements are true to Suiyasu's style, highlighting punk style aesthetics on a series of traditional Japanese apparel. Although the structures are traditional, it takes on contemporary updates as well -- it is informed by unstructured cuts, graphic prints, and plaid designs. Notably, the capsule heavily features 'Pennywise the Clown' from the hit horror film and novel 'It.' The clown is found on graphics that decorate the back of jackets, t-shirts, and more.
Some other seasonal pieces include collars with studded designs, leather face masks, jackets, 'Kangol' hats, animalistic boots, and more. The punk-infused apparel are adorned in a color palette that highlights deep hues of black, purple, and red.
Clown-Themed Japanese Streetwear
KIDILL Unveils Its SS19 Capsule Informed by Punk-Informed Designs
Trend Themes
1. Punk-inspired Streetwear - Opportunity to create edgy fashion pieces using punk aesthetics with traditional cultural elements.
2. Horror Movie-inspired Graphics - Opportunity to incorporate well-known horror movie characters into fashion designs.
3. Studded Design Elements - Opportunity to add edgy accents to clothing items through the use of studs and spikes.
Industry Implications
1. Fashion - The fashion industry can incorporate alternative and punk aesthetics into traditional clothing designs.
2. Movie/entertainment - The movie industry can collaborate with fashion designers to create merchandise inspired by popular horror movie characters.
3. Accessories - Opportunity for accessory designers to incorporate studded design elements into their product lines.