The Kia Niro concept has unsurprisingly made its unofficial debut before its official debut at the 2013 Frankfurt Motor Show. The concept has drawn comparisons to the Nissan Juke due to its size and styling. Kia is mum on the concept, but the Korean automaker has revealed that the Niro was designed with European sensibilities in mind.
Kia has come a long way in the past few years and now, it could be looking to get into the quirky crossover market. The Niro is a design study in the truest sense of the phrase; those butterfly doors would never see production. If the Kia Niro concept gets a favorable reception when it's officially unveiled at Frankfurt 2013, expect to see a similar-looking car hit the road sometime in the near future.
Conspicuous Korean Crossovers
The Kia Niro Concept is Designed to Battle the Nissan Juke
Trend Themes
1. Quirky Crossover Market - Kia's Niro concept could signal a shift towards more unique and unconventional crossovers.
2. European Sensibilities Design - Kia's consideration of European sensibilities could lead to new designs that appeal to a wider audience and new markets.
3. Unconventional Door Designs - The Niro's butterfly doors, even if they never see production, could inspire other automakers to experiment with unconventional door designs that enhance the aesthetic appeal of their cars.
Industry Implications
1. Automotive - Kia's Niro concept demonstrates potential for innovation in the quirky crossover market, inspiring other companies to explore new possibilities for vehicle design.
2. Industrial Design - Kia's Niro concept showcases the importance of considering cultural sensibilities when designing new products, highlighting the need for more diverse and inclusive design practices in industrial design.
3. Materials and Manufacturing - The Niro's butterfly doors could pose a challenge for manufacturing, but also offer opportunities for innovation and experimentation with new materials and manufacturing techniques.