Fashion label KHRISJOY introduces its latest collection designed for the Spring/Summer 2022 season that is packed with colors. The design language is rooted in sportswear that is elevated from a luxurious angle, featuring crewneck sweaters, coach jackets, windbreakers, shorts, and distressed hoodies.
The new range of seasonal designs is full of technical details and has colorful shades such as cobalt blue, brick, tangerine, parakeet green, cardinal red, goldenrod, and much more. The capsule is lively, brought forward by the aforementioned colors and varying fabrics for an elevated feel for Spring. Notably, there are also materials such as nylon making up the coach jackets or cotton torso along the crewneck sweaters offset by smooth satin sleeves.
Color-Centric Luxury Sportwear
KHRISJOY Channels the Power of Color for the SS22 Season
Trend Themes
1. Colorful Sportswear - Opportunities for disruptive innovation include sustainable dyeing techniques and using AI to personalize color combinations for each unique customer.
2. Luxury Streetwear - Opportunities for disruptive innovation include integrating VR/AR technology for virtual try-ons and creating limited-edition drops through collaborations with artists and designers.
3. Technical Details in Fashion - Opportunities for disruptive innovation include developing smart textiles to regulate body temperature and using 3D printing to create custom-fit pieces with intricate details.
Industry Implications
1. Fashion and Textile - Luxury sportswear that incorporates intricate design details and bold colors presents an opportunity for disruptive innovation in sustainable production and fashion tech.
2. Retail - Combining luxury and streetwear, this collection creates an opportunity for retailers to tap into a consumer market that values both fashion and comfort.
3. Art and Design - Collaborating with fashion brands to create limited-edition drops presents opportunities for artists and designers to expand their reach and create unique pieces inspired by sportswear aesthetics.