This KFC Pokémon promotion is being run at participating locations in China to provide fans of the anime franchise with a way to celebrate Children's Day, which will take place on June 1, 2024. The promotion will provide customers who purchase a family meal bundle with one of five Pokémon toys for them to collect. The toys include special editions figures and plushies of popular characters from the franchise, while customers who purchase the super family meal will be treated to a Pokémon pickup toy as well.
The KFC Pokémon promotion comes as part of the continued expansion of the anime brand's partnerships with major brands as a way to satisfy eager fans, but also introduce newcomers to the creative enterprise.