A second KFC fashion collection is popping up in the market and this time the fast food giant partners with contemporary streetwear purveyor Carnival.
The collection is dubbed 'Finger Likin' Good,' offering a playful nod to the restaurant's catchy motto. The garments — from the branded bucket hats and the retro-style white totes to the all-red hoodies and the tees which are adorned with Colonel Sanders graphics, are novelty items. A recurring motif is the playful illustration of a classic KFC chicken bucket as well.
The 'Finger Likin' Good' Carnival x KFC fashion collection is made available to consumers for a limited time through a themed pop-up in Carnival's flagship store in Bangkok. In conjunction with this collaboration, the fast food restaurant will be launching an exclusive "Double Down" menu item.
Fast Food-Themed Clothing Capsules
The Second KFC Fashion Line is in Collaboration with Carnival
Trend Themes
1. Fast Food-themed Clothing Capsules - Disruptive innovation opportunity: Exploring collaborations between fast food chains and fashion retailers to create quirky and novelty clothing collections.
2. Branded Bucket Hats and Retro-style Totes - Disruptive innovation opportunity: Creating and promoting branded accessories, such as bucket hats and totes, that feature retro-inspired designs and logos of popular fast food chains.
3. Limited Time Pop-up Stores for Exclusive Collections - Disruptive innovation opportunity: Utilizing pop-up stores to create a sense of exclusivity and urgency for limited edition fashion collections in collaboration with fast food chains.
Industry Implications
1. Fast Food Industry - Disruptive innovation opportunity: Exploring unique collaborations with fashion retailers to expand brand reach and appeal to a wider demographic.
2. Fashion Retail Industry - Disruptive innovation opportunity: Partnering with fast food chains to introduce limited edition clothing collections that tap into pop culture trends and generate buzz.
3. Food and Beverage Industry - Disruptive innovation opportunity: Launching exclusive menu items in collaboration with fashion brands to attract new customers and create cross-industry marketing opportunities.