These clever print ads are a part of the latest Malaysian KFC campaign and use simple shapes to directly market their products in a creative way. The ads each feature a bold red background with a white outline of a little boy or girl's head turned up to the ceiling, grinning with happiness from a KFC meal.
Instead of thin curved lips however, their smiles are replaced by food-shaped mouths. A drumstick, burger and carton of fries replace the ordinary shape of a grin, showing the consumer what made this child so happy and sparking hunger in them as well.
The only words on the ads, "so good" are placed at the bottom in between the children's hands, which are each positioned in the way they'd be eating the different KFC meals. The effective ads were created by BBDO Proximity Malaysia in an effort to show the real moments sparked by eating KFC, while simultaneously targeting a younger market.
Hungry Fried Chicken Ads
This KFC Campaign Replaces Kids' Grins with Drumstick-Shaped Mouths
Trend Themes
1. Mouth-shaped Ads - Opportunity for disruptive innovation in ad campaigns using mouth-shaped food products to spark hunger in consumers.
2. Creative Direct Marketing - Opportunity for disruptive innovation in direct marketing campaigns that use simple shapes to indirectly market products and increase engagement.
3. Real Moment Marketing - Opportunity for disruptive innovation in advertising to show real moments sparked by using products, while simultaneously targeting a younger market.
Industry Implications
1. Fast Food - Opportunity for disruptive innovation in the fast food industry with novel advertising campaigns.
2. Advertising - Opportunity for disruptive innovation in the advertising industry with creative direct marketing and real moment marketing campaigns.
3. Children's Products - Opportunity for disruptive innovation in the children's products industry with food-shaped mouth advertisements targeted at children.