According to a recent study, over 44 million adults in the United States share passwords with families and friends for subscription services like Netflix, Hulu, The New York Times, and Spotify, however, sharing passwords can be cumbersome and feel unsafe — cue a new Chrome extension, Keyring.
Keyring allows users to share these subscription services without revealing passwords. The extension allows users to share up to six subscriptions with three people for free or, for a $5 monthly cost, users can share an unlimited number of subscriptions with five individuals. To use the feature, simply install the exention, sign in to your accounts, and invite your friends.
The brand hopes to eventually join forces with content providers in order to offer budget-friendly bundles for students.
Subscription-Sharing Web Extensions
Keyring Lets Users Share Subscriptions Without Passwords
Trend Themes
1. Subscription-sharing - Keyring's subscription-sharing feature disrupts traditional password-sharing methods and offers a more convenient and secure way to share subscription services.
2. Chrome Extensions - The rise of subscription-sharing web extensions like Keyring opens up opportunities for developers and entrepreneurs to create innovative tools and services.
3. Budget-friendly Bundles - Keyring's potential collaboration with content providers highlights the growing trend of offering affordable subscription bundles targeting specific demographics like students.
Industry Implications
1. Technology - The subscription-sharing trend driven by Keyring presents opportunities for tech companies to develop new security-focused tools and services.
2. Entertainment - The rise of subscription-sharing extensions like Keyring disrupts the traditional subscription model, compelling entertainment industry players to adapt and explore new business models.
3. Education - Keyring's plan to offer budget-friendly bundles for students signifies an emerging trend in the education sector where digital subscriptions are becoming an integral part of learning resources and curriculum.