The Kettle Bread Bites have been debuted by Kettle Chips as a new lineup of snacks for those seeking out a different kind of crispy, crunchy snack to enjoy outside of the potato chip space. The snacks are arriving in the UK in three varieties including Naan Bites, Focaccia Bites, and Sourdough Bites, which are each flavored with complementary spices. The snack is capable of being warmed up in the oven or enjoyed right out of the bag for a variety of different experiences.
Marketing Director at Valet Snackfoods Russel Tanner commented on the new Kettle Bread Bites saying, "Kettle Chips are a staple snack across households nationwide and we pride ourselves on creating delicious and innovative seasonings that we know consumers will love. Through the launch of our new Bread Bites range, we’re providing consumers with an exciting new snack option that tantalise the taste buds and our retail partners with a non-HFSS Kettle snacking range. There are so many ways to enjoy each Bread Bites, whether it’s warm as part of a meal, paired with a delicious dip or eaten straight from the bag while on the go or watching your favourite film – the options are endless and we can’t wait for consumers to try our brand new offering."
Bread-Inspired Snack Bites
Kettle Bread Bites Come in Three Flavor Options
Trend Themes
1. Bread-inspired Snacks - Opportunities to create more variations of bread-inspired snacks with unique flavors and textures.
2. Non-potato Chip Snacks - Opportunities to offer alternative snacks outside the traditional potato chip space.
3. Convenience Snacking - Opportunities to create more convenient and versatile snacking options that can be enjoyed on-the-go or as part of a meal.
Industry Implications
1. Snack Food Industry - Innovation in the snack food industry to offer more unique and convenient options outside of traditional snack foods.
2. Food Retail Industry - Opportunities to partner with snack food companies to offer exclusive and innovative snacks in retail stores.
3. Convenience Food Industry - Opportunities to create new convenient and quick-to-prepare snack options for busy consumers who are always on-the-go.